The Eastern Cape Craft Collection Shop opened its doors in Nahoon, East London in 2016 - the first professional craft outlet dedicated to supporting and promoting established and emergent Eastern Cape craft enterprises.
The shop has a curated selection of high quality Eastern Cape craft products ranging from traditional beadwork (jewellery and accessories) to traditional clay work, traditional garments, contemporary African garments and jewellery, accessories such as bags, hats, scarves, gloves, shoes and belts, hand embroidered products such as cushions, kitchen ware, knitted products, grass work and woodwork products.
The Eastern Cape Craft Collection was initiated to create a much-needed marketing platform for Eastern Cape craft enterprises and craft entrepreneurs, many of whom are located in impoverished and remote rural communities.
It currently supports over 100 of these enterprises throughout the province, contributing to income generation and job creation. This is in line with Government’s broader vision of building a more inclusive economy.